marketing Archive

" title="Music Marketing in a Recession" />

Music Marketing in a Recession

Times are tight, the consumer is being squeezed from every direction during this recession and they are holding back their spending until the rough times pass. What is a artist/band suppose to do?

Well, first thing is you have to realize that you are no different than a traditional business. You have a product to sell which is your music and live performance. This is a time of opportunity. When others are cutting back cost this leaves an opening for you. Stay in-front of your fans, social networking is the easiest way to do it. Share photos and videos, get on Twitter and engage your base. Social networks don’t cost you any money except time which most of us have more of.

If you have the money spend it on show or album promotion. Then make your shows something truly special, your fans want more for their money than they used to. There has been numerous times where I liked the artist but their live show blew & I couldn’t look at them the same nor buy their music. Don’t blow it.

Further Reading:

Continue Reading...

  • Twitter is not like any other social network. Plain and simple. Unlike other social networks like MySpace or Facebook if you "add" aka "follow" someone on Twitter it will not result in that person following you in turning growing your reach.

    Twitter is Not Like Any Other Social Network

    Twitter is not like any other social network. Plain and simple. Unlike other social networks like MySpace or Facebook if you "add" aka "follow" someone on Twitter it will not result in that person following you in turning growing your reach.

    Continue Reading...

  • Nashville Cream caught this story, “The New Deal: Band as Brand” in the Sunday edition of the New York Times featuring Franklin’s TN own Paramore. I think the Cream gets the 360 concept wrong. I believe the future of Music Labels is to be more like venture capital than record Label. They didn’t like the Label taking smaller slices of the whole pie in exchange for larger percentage, development time and longevity.

    Music Labels Becoming More Like Venture Capital with 360 Deals?

    Nashville Cream caught this story, “The New Deal: Band as Brand” in the Sunday edition of the New York Times featuring Franklin’s TN own Paramore. I think the Cream gets the 360 concept wrong. I believe the future of Music Labels is to be more like venture capital than record Label. They didn’t like the Label taking smaller slices of the whole pie in exchange for larger percentage, development time and longevity.

    Continue Reading...