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  • A few years ago I had lunch with an artist friend and we discussed social media specifically MySpace. He had great momentum and had lots of people who “friended” him...

    Online Music Business 101: Build Your Email List Not Likes

    A few years ago I had lunch with an artist friend and we discussed social media specifically MySpace. He had great momentum and had lots of people who “friended” him...

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  • <p>  Usually people take the last days of a previous year to reflect and make predictions for the coming year. I prefer to make my predictions a few days into the New Year after all the commotion has settled. So here are my predictions for 2009 when it comes to Music technology and New/Social Media:</p>
 
  
<h3>
   <b> Social Networks/New Media</b>
  </h3>
 
<p> <b>MySpace Will Finally Become <b>Irrelevant</b>:</b><br />
  The downward slide of MySpace began at the beginning of 2008 and some would say even earlier. People have social network overload or burn out and keeping up with the next greatest trend will end. Accounts will be abandoned in record numbers but News Corp (MySpace owner) will not report that slide. They will either sell it or try merging content from other properties in order to keep users engaged. MySpace will become the next Friendster.com ever trying to gain back it's glory.</p>
<p> <b>Facebook Will Cement Itself as the Standard Social Network:</b><br />
  Facebook has made all the right moves barring a stumble here and there but overall it will be the main social networking site that everybody has an account. Kind of like Yahoo! back in the day. Will Facebook become profitable? The direction the economy is going I'd say no in 2009 but the pressure to generate revenue will be emence with the tight credit market. Will Facebook become the next <span style=Friendster MySpace I can't predict either but the trend looks like someday it will.

    Twitter Will Go Mainstream but with Problems
    2008 was the year of the tweet but 2009 is where businesses want in on the action. Many will try but few will get it right. They don't understand the way it works and how to utilize the site to it's fullest potential. See my previous post:
    Twitter is Not Like Any Other Social Network

    What about the rest? Other websites will pop up and hit like at cat 5 hurricane while others will fizzle due to the economy and credit market. 2009 will be the year of creating revenue and trying to attain profitibility. All the VC firms are getting impatent and are wanting to see the end in the long tunnel of funding startups. Also 2009 will be the year of many adverstising based sites will go black or sold while many are going to try the "Freemium" model some will work but many will fail.

    Music Industry

    This is pretty easy almost to easy. The Music Industry still won't get it and revenue will continue to drop. The CD plastic disc model is dead and been that way for a long time. The revenue from downloads doesn't match and won't. They've tried download cards of albums (only place I've seen them is Target) but the fact is people are not going to pay what they used to for physical media plain and simple. I get buy a Blu-ray music with hours of extras for $14.99 why would I pay for 40 minutes of music for $12.99. I won't. So the big 3 labels have built this huge infrastructure on the plastic disc which now can't be supported with the changing enviroment. Feels like this is the same as last year because it is. The industry won't collapse but that would be the best thing for it. The prediction for 2009 is down again but in all areas music sales, touring, merch basically everywhere. It's going to be a gloomy year for the industry.

     

    That's it for my predictions. Hope everybody has a great 2009!

    " title="2009 Music and Tech Predications from a Nashville Perspective" />

    2009 Music and Tech Predications from a Nashville Perspective

    Usually people take the last days of a previous year to reflect and make predictions for the coming year. I prefer to make my predictions a few days into the New Year after all the commotion has settled. So here are my predictions for 2009 when it comes to Music technology and New/Social Media:

    Social Networks/New Media

    MySpace Will Finally Become Irrelevant:
    The downward slide of MySpace began at the beginning of 2008 and some would say even earlier. People have social network overload or burn out and keeping up with the next greatest trend will end. Accounts will be abandoned in record numbers but News Corp (MySpace owner) will not report that slide. They will either sell it or try merging content from other properties in order to keep users engaged. MySpace will become the next Friendster.com ever trying to gain back it's glory.

    Facebook Will Cement Itself as the Standard Social Network:
    Facebook has made all the right moves barring a stumble here and there but overall it will be the main social networking site that everybody has an account. Kind of like Yahoo! back in the day. Will Facebook become profitable? The direction the economy is going I'd say no in 2009 but the pressure to generate revenue will be emence with the tight credit market. Will Facebook become the next Friendster MySpace I can't predict either but the trend looks like someday it will.

    Twitter Will Go Mainstream but with Problems
    2008 was the year of the tweet but 2009 is where businesses want in on the action. Many will try but few will get it right. They don't understand the way it works and how to utilize the site to it's fullest potential. See my previous post: Twitter is Not Like Any Other Social Network

    What about the rest? Other websites will pop up and hit like at cat 5 hurricane while others will fizzle due to the economy and credit market. 2009 will be the year of creating revenue and trying to attain profitibility. All the VC firms are getting impatent and are wanting to see the end in the long tunnel of funding startups. Also 2009 will be the year of many adverstising based sites will go black or sold while many are going to try the "Freemium" model some will work but many will fail.

    Music Industry

    This is pretty easy almost to easy. The Music Industry still won't get it and revenue will continue to drop. The CD plastic disc model is dead and been that way for a long time. The revenue from downloads doesn't match and won't. They've tried download cards of albums (only place I've seen them is Target) but the fact is people are not going to pay what they used to for physical media plain and simple. I get buy a Blu-ray music with hours of extras for $14.99 why would I pay for 40 minutes of music for $12.99. I won't. So the big 3 labels have built this huge infrastructure on the plastic disc which now can't be supported with the changing enviroment. Feels like this is the same as last year because it is. The industry won't collapse but that would be the best thing for it. The prediction for 2009 is down again but in all areas music sales, touring, merch basically everywhere. It's going to be a gloomy year for the industry.

     

    That's it for my predictions. Hope everybody has a great 2009!

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