360 deals Archive

  • <p>360 Deal Conversations with Josh Talley of Oh Boy Records, Pinky Gonzales founder of Artist Media Group & Steve Keller of iV Music Group.</p><p>On Tuesday August 12, 2008 SOLID Nashville held the 2nd of their After Work(shops) featuring conversations on 360 Deals & New Media in the Music Industry. Afterward there was time for networking where I sat down with a few friends and talked about the so called 360 Deal.</p><p>Running time is 30 minutes</p><p><b>Show Notes:</b></p><p><b>Josh Talley</b> - <a href=Oh Boy Records

    • Thoughts on a 360 from a Labels perspective
    • Is it going to work out in the long term?
    • Is Oh Boy doing 360 deals?
    • What other artists are on the label? Are they 360 Deals?
    • Do the smaller acts get better support because of a 360 Deal?
    • Costs control
    • What's the one thing you learned from the workshop?
    • Chip Petr ee- Copyright Exchange, Law Office of Chip Petree
    • Benchmarks for Label in a 360 Deal
    • Barging power for leverage
    • 360 Deal as a partnership
    • Labels as venture capital?

    Pinky Gonzales - Professional Slacker and founder of Artist Media Group
    Steve Keller - iV Music

    • What do you think of the 360 Deal in general?
    • Leverage in making the deal
    • Brand Equity - Live Nation example
    • Loss control of distribution
    • What happens when the CD goes away?
    • Advertising based model? - Peter Gabriel example
    • 360 Deal for publishing?
    • Artist as a brand to build leverage
    • The garage band grows up. It's a business.
    • Is being a brand and creating leverage the most important thing?
    • Who is the artist? What is their motivation?
    • Active dynamic where more is expected of a band
    • 360 Deal from a Nashville perspective is it working?
    • Live Nation example
    • Management is important.
    • One more thing...Pinky's final comment
    • Find specialists instead of one big solution from one company
    • Steps...who to work with and when
    • Public companies don't have time to figure out what works.

    Song: Radio Song by Everyday Atlas

    Direct Download: [ MP3 ] [ OGG ]

     Technorati Tags: music industry, online marketing, podcast, 360 deal, steve keller, josh talley, pinky gonzales, solid nashville, everyday atlas

    " title="Nashville Feed Podcast Episode 10 – 360 Deal Discussion with a Nashville Smarties" />

    Nashville Feed Podcast Episode 10 – 360 Deal Discussion with a Nashville Smarties

    360 Deal Conversations with Josh Talley of Oh Boy Records, Pinky Gonzales founder of Artist Media Group & Steve Keller of iV Music Group.

    On Tuesday August 12, 2008 SOLID Nashville held the 2nd of their After Work(shops) featuring conversations on 360 Deals & New Media in the Music Industry. Afterward there was time for networking where I sat down with a few friends and talked about the so called 360 Deal.

    Running time is 30 minutes

    Show Notes:

    Josh Talley - Oh Boy Records

    • Thoughts on a 360 from a Labels perspective
    • Is it going to work out in the long term?
    • Is Oh Boy doing 360 deals?
    • What other artists are on the label? Are they 360 Deals?
    • Do the smaller acts get better support because of a 360 Deal?
    • Costs control
    • What's the one thing you learned from the workshop?
    • Chip Petr ee- Copyright Exchange, Law Office of Chip Petree
    • Benchmarks for Label in a 360 Deal
    • Barging power for leverage
    • 360 Deal as a partnership
    • Labels as venture capital?

    Pinky Gonzales - Professional Slacker and founder of Artist Media Group
    Steve Keller - iV Music

    • What do you think of the 360 Deal in general?
    • Leverage in making the deal
    • Brand Equity - Live Nation example
    • Loss control of distribution
    • What happens when the CD goes away?
    • Advertising based model? - Peter Gabriel example
    • 360 Deal for publishing?
    • Artist as a brand to build leverage
    • The garage band grows up. It's a business.
    • Is being a brand and creating leverage the most important thing?
    • Who is the artist? What is their motivation?
    • Active dynamic where more is expected of a band
    • 360 Deal from a Nashville perspective is it working?
    • Live Nation example
    • Management is important.
    • One more thing...Pinky's final comment
    • Find specialists instead of one big solution from one company
    • Steps...who to work with and when
    • Public companies don't have time to figure out what works.

    Song: Radio Song by Everyday Atlas

    Direct Download: [ MP3 ] [ OGG ]

     Technorati Tags: music industry, online marketing, podcast, 360 deal, steve keller, josh talley, pinky gonzales, solid nashville, everyday atlas

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  • Nashville Cream caught this story, “The New Deal: Band as Brand” in the Sunday edition of the New York Times featuring Franklin’s TN own Paramore. I think the Cream gets the 360 concept wrong. I believe the future of Music Labels is to be more like venture capital than record Label. They didn’t like the Label taking smaller slices of the whole pie in exchange for larger percentage, development time and longevity.

    Music Labels Becoming More Like Venture Capital with 360 Deals?

    Nashville Cream caught this story, “The New Deal: Band as Brand” in the Sunday edition of the New York Times featuring Franklin’s TN own Paramore. I think the Cream gets the 360 concept wrong. I believe the future of Music Labels is to be more like venture capital than record Label. They didn’t like the Label taking smaller slices of the whole pie in exchange for larger percentage, development time and longevity.

    Continue Reading...