360 Deal Conversations with Josh Talley of Oh Boy Records, Pinky Gonzales founder of Artist Media Group & Steve Keller of iV Music Group.
On Tuesday August 12, 2008 SOLID Nashville held the 2nd of their After Work(shops) featuring conversations on 360 Deals & New Media in the Music Industry. Afterward there was time for networking where I sat down with a few friends and talked about the so called 360 Deal.
Running time is 30 minutes
Show Notes:
Josh Talley – Oh Boy Records
- Thoughts on a 360 from a Labels perspective
- Is it going to work out in the long term?
- Is Oh Boy doing 360 deals?
- What other artists are on the label? Are they 360 Deals?
- Do the smaller acts get better support because of a 360 Deal?
- Costs control
- What’s the one thing you learned from the workshop?
- Chip Petr ee- Copyright Exchange, Law Office of Chip Petree
- Benchmarks for Label in a 360 Deal
- Barging power for leverage
- 360 Deal as a partnership
- Labels as venture capital?
Pinky Gonzales – Professional Slacker and founder of Artist Media Group
Steve Keller – iV Music
- What do you think of the 360 Deal in general?
- Leverage in making the deal
- Brand Equity – Live Nation example
- Loss control of distribution
- What happens when the CD goes away?
- Advertising based model? – Peter Gabriel example
- 360 Deal for publishing?
- Artist as a brand to build leverage
- The garage band grows up. It’s a business.
- Is being a brand and creating leverage the most important thing?
- Who is the artist? What is their motivation?
- Active dynamic where more is expected of a band
- 360 Deal from a Nashville perspective is it working?
- Live Nation example
- Management is important.
- One more thing…Pinky’s final comment
- Find specialists instead of one big solution from one company
- Steps…who to work with and when
- Public companies don’t have time to figure out what works.
Song: Radio Song by Everyday Atlas
Technorati Tags: music industry, online marketing, podcast, 360 deal, steve keller, josh talley, pinky gonzales, solid nashville, everyday atlas
