
On Monday September 15th I hosted the SOLID Nashville After Work(shop) Series with the top Web 2.0 and the Music Business. It began with the video "A Vision of Students" which I had suggested in order to show what our consumers are doing and how they are learning.
After that Pinky Gonzales "web guru/genius" and former big wig at echomusic, founder of Artist Media Group and Adjunct Professor teaching Creative Music Marketing class at Belmont University gave a presentation on what is "Web 2.0" and the history of the internet. Then Kami Knake New Media Manager at Warner Brothers Nashville, creator of "Bands Under the Radar" podcast presented what the industry is doing currently with the whole "Web 2.0" thing.
The second part of this podcast consists of the question and answers from the SOLID and the audience. It is a little hard to hear some of the questions but I have posted them in the show notes below.
Pinky Gonzales - Web 2.0 and How we Got Here
Creative Music Marketing on Ning
LinkedIn
Kami Knake - What the Industry is Currently Doing & Future Technologies
Bands Under the Radar
LinkedIn
Questions and Answers Section
Are you familiar with Filter.com?
What's the best way to get music integrated into other industries? How to present new ideas to the industry?
How do you get an established indie artist who wants an indie online presence to take it to the next level? How do you convince him to create a professional and indie online presence without "selling out" and not being amateurish?
With the advent of Web2.0 where does that leave the 12 track album format?
What about contracts? They still going by the album format? Is anybody signing shorter or longer contracts?
When does the economic reality flip the model?
More developed artists like Radiohead and Nine Inch Nails have recently been in the spotlight for their free download promotions which enabled them to make millions selling collectors packages to their super-fans, but how can the small independent artist not only survive but grow to the same "super status" without collecting revenues from album and song sales?
What are unique ways artists are using the web for promotions.
Dirks Bentley Example
Do you think it's still important to send fans to the official website instead of a social network site?
Are very many people using other newer social network services beyond the biggies like MySpace and Facebook?
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