The Nashville Feed

360 Deal Conversations with Josh Talley of Oh Boy Records, Pinky Gonzales founder of Artist Media Group & Steve Keller of iV Music Group.

On Tuesday August 12, 2008 SOLID Nashville held the 2nd of their After Work(shops) featuring conversations on 360 Deals & New Media in the Music Industry. Afterward there was time for networking where I sat down with a few friends and talked about the so called 360 Deal.

Running time is 30 minutes

Show Notes:

Josh Talley - Oh Boy Records

• Thoughts on a 360 from a Labels perspective
• Is it going to work out in the long term?
• Is Oh Boy doing 360 deals?
• What other artists are on the label? Are they 360 Deals?
• Do the smaller acts get better support because of a 360 Deal?
• Costs control
• What's the one thing you learned from the workshop?
• Chip Petr ee- Copyright Exchange, Law Office of Chip Petree
• Benchmarks for Label in a 360 Deal
• Barging power for leverage
• 360 Deal as a partnership
• Labels as venture capital?

Pinky Gonzales - Professional Slacker and founder of Artist Media Group
Steve Keller - iV Music

• What do you think of the 360 Deal in general?
• Leverage in making the deal
• Brand Equity - Live Nation example
• Loss control of distribution
• What happens when the CD goes away?
• Advertising based model? - Peter Gabriel example
• 360 Deal for publishing?
• Artist as a brand to build leverage
• The garage band grows up. It's a business.
• Is being a brand and creating leverage the most important thing?
• Who is the artist? What is their motivation?
• Active dynamic where more is expected of a band
• 360 Deal from a Nashville perspective is it working?
• Live Nation example
• Management is important.
• One more thing...Pinky's final comment
• Find specialists instead of one big solution from one company
• Steps...who to work with and when
• Public companies don't have time to figure out what works.

Song: Radio Song by Everyday Atlas

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