Music and Digital Media Linkfest: Stuff to Read Cause We Say.
Todays linkfest is all over the place today from MySpace Records to Newspapers to Social Networking with Cookies and finally Op Ed battle over segmented media. Enjoy.
MySpace push kicks off with free album - Media Guardian UK
MySpace will release an album to users for free next year as part of a campaign to create a mass-market, advertising-supported free music service.
The site will offer the ninth album by Southern Californian punk band Pennywise in full, with no charge to users, from March 25.
Digital Platforms Add Revenue to Newspaper Coffers - Advertising Week
Ad Spending on News Sites Up 21.1% in Third Quarter
That's why online improvement is crucial for the industry, which is desperately trying to shift the emphasis from those depressing paid-circulation and print-ad-revenue stats.
Making Social Connections and Selling Cookies - New York Times
Pepperidge Farm, owned by the Campbell Soup Company, is introducing a campaign with the theme “Connecting through cookies.” The centerpiece of the campaign is the Web site, artofthecookie.com, which is meant to help women — the target audience for Pepperidge Farm — improve their social lives.
Found the two following articles via Coolfer.com. It's good music business read.
The Segmented Society - New York Times
...cultural history has pivot moments, and at some point toward the end of the 1970s or the early 1980s, the era of integration gave way to the era of fragmentation. There are now dozens of niche musical genres where there used to be this thing called rock. There are many bands that can fill 5,000-seat theaters, but there are almost no new groups with the broad following or longevity of the Rolling Stones, Springsteen or U2.
David Brooks Mourns Passing Of Simpler, More Innocent Time In Media; Is Troubled By Crazy Noise The Kids Listen To; Raises Concerns He Is Actually 400 Years Old - Fine on Media Blog
(John Fine of Business Week in response) I went to high school in suburban New Jersey between 1981 and 1985. Commercial radio formats stunk. At that time, I knew there was this thing called “punk rock”—Rolling Stone acknowledged its existence, even, although it barely wrote anything about it. But knowing it existed didn’t mean you could, you know, find it.
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