As a music artist your online goal is for people to find you easy and quickly then make the decision to interact with you in some way. Hopefully attending a show or purchasing your music and merchandise. (You have your music online to purchase don’t you?)
The biography or “about us” section of your website is a simply way for you to make it easy for people to find you online. It’s also the section that I see most often neglected or not done at all. I understand that writing about yourself is the hardest thing you can do but it’s necessary.
Here are the three things you need on your biography page that will help you and the people you work with:
It’s a generic paragraph describing who you are and what you sound like. Evergreen is a print term meaning doesn’t change, so hence this paragraph shouldn’t change often.
Why have an evergreen bio? It’s not really for your fans but more your social networks and those you work with. A club owner that list’s you on the website will grab this paragraph. He or she isn’t going to change it when your new album comes out so having something that doesn’t get stale is important. I think if you do anything this is the one thing you have on your website.
Current Project Bio
This is your standard biography with details of the current album release or tour. It’s the wet dream from your PR agent if you’re lucky to have one. It’s long, blow by blow detailing the project and to be honest I don’t think anybody reads them… Except other PR professionals or super fans…maybe radio DJ’s if they have you coming in for a on air interview.
If you can tell I’m not a fan of these type of biographies and I really think they are a waste of time to read and write.
This is the second most important item next to evergreen biography to have in the bio section of your website. It should be professional looking, clear and available in high resolution for download. If possible have a horizontal and vertical versions there as well.
Why have a high resolution photo available online? This is similar to the evergreen biography it’s for the people who work with you who need photos for their websites and print material in order to promote you.
This is the photo you use to create your brand. Consistency is important so use this as your primary photo for all your social networks. When people look for you online this will be the reoccurring thread they see site to site.