NYU Study says Blog Chatter Can Triple Future Music Sales

Blog chatter can increase your reach

By now if you have been following this blog you should have a focused online game plan that includes your own website which has a blog(s), podcast(s) along with photos, schedule, bio and more. You use social networking to extend your reach online to acquire new fans and sales; you invite those fans help with the creative and decision making process to give them more vested than just liking the music. If you’re not doing these things make sure to read the Music Business section on this website to catch up.

Blog Chatter Can Triple Future Sales of Music Albums According to New Study from NYU Stern” was the article that is along the lines of firm results from the blogosphere in the relation to music sales. The article pulled some good facts from the NYU Stern study.

The NYU Stern study concludes:

  • the volume of blog posts about an album is positively correlated with future sales,
  • greater increases in an artist’s Myspace friends week over week have a weaker correlation to higher future sales,
  • traditional factors are still relevant – albums released by major labels and albums with a number of reviews from mainstream sources like Rolling Stone also tended to have higher future sales.

Suggested Library Purchase:


I just want to say “no duh!” to the finding of the paper. It’s pretty obvious that traditional media will still be relevant and to discount the internet and social media would be a mistake.

The key is the more people can read about you and your music the better off you will be. That means you need to be embracing bloggers as much or even more than traditional media. MP3 blogs have been used for years by Indie labels in order to help push singles and now its time to dig even deeper. By using your fans to help promote the music, a 100 fan blogs can reach a large crowd which values peer opinion more than traditional media.

Take a read of the paper because it really has some good information. Be prepared for some technical jargon but there is some gems in there that will help you create online strategies that work.

Further Reading:

 Technorati Tags: music business, blog chatter, social media, NYU Stern

About mdave

David has been using computers to create his visions since the early days of the Apple II. When the world wide web hit he dove in head first learning HTML and building his first websites. After spending a few years at a software services firm in Milwaukee he moved to Nashville and shortly after the Music Industry grabbed hold. He joined the Country Music Association as webmaster designing, building and managing the CMA Awards, CMA Music Festival and corporate websites for the 8 years. He started their social media reach-out and when he left the CMA could reach over 50,000 fans directly. David currently freelances by day, codes by night along with producing/hosting the Nashville Tech Feed a technology podcast. David was named by Billboard Magazine as one of the top 140 people in the Music Industry to follow on Twitter. , Facebook and Twitter