Word of warning to an Artist that wants to blow away their website and start new. You're inbound traffic will decline considerably. I know that every artist out there updates their website on a regular basis and usually if you have the funds re-designs the site for each new album release. This is not as important for small websites because re-indexing is a simple task but for large sites and blogs this can be a big deal. The Nashville Feed recently moved from Drupal to WordPress where all the old web addresses broke including comments. Amazing but true the archive of this site drew more traffic than the daily posts. Search engines with in a few months will re-index the site but any manually created inbound links will be broken. That can be a big problem. So what does one do to fix this problem? Two things from my point of view:
- Continue forward, keep blogging and promoting via social media. Eventually the search engines will re-index your site and the traffic will return.
- Look at your historic web analytics data then seek out the people who linked to your site. Ask them to update their links to where the article now resides. Send them the address to make it easier and hope they make the change.
There are some non-ethical ways to force the search engines to re-index your site but you could be black listed aka banned from the index. This can be even worse than waiting until the traffic returns.
