Attention Artists: Changing Website Design & Structure Will Affect Your Inbound Traffic

Word of warning to an Artist that wants to blow away their website and start new. You're inbound traffic will decline considerably. I know that every artist out there updates their website on a regular basis and usually if you have the funds re-designs the site for each new album release. This is not as important for small websites because re-indexing is a simple task but for large sites and blogs this can be a big deal. The Nashville Feed recently moved from Drupal to WordPress where all the old web addresses broke including comments. Amazing but true the archive of this site drew more traffic than the daily posts. Search engines with in a few months will re-index the site but any manually created inbound links will be broken. That can be a big problem. So what does one do to fix this problem? Two things from my point of view:

  1. Continue forward, keep blogging and promoting via social media. Eventually the search engines will re-index your site and the traffic will return.
  2. Look at your historic web analytics data then seek out the people who linked to your site. Ask them to update their links to where the article now resides. Send them the address to make it easier and hope they make the change.

There are some non-ethical ways to force the search engines to re-index your site but you could be black listed aka banned from the index. This can be even worse than waiting until the traffic returns.


About mdave

David has been using computers to create his visions since the early days of the Apple II. When the world wide web hit he dove in head first learning HTML and building his first websites. After spending a few years at a software services firm in Milwaukee he moved to Nashville and shortly after the Music Industry grabbed hold. He joined the Country Music Association as webmaster designing, building and managing the CMA Awards, CMA Music Festival and corporate websites for the 8 years. He started their social media reach-out and when he left the CMA could reach over 50,000 fans directly. David currently freelances by day, codes by night along with producing/hosting the Nashville Tech Feed a technology podcast. David was named by Billboard Magazine as one of the top 140 people in the Music Industry to follow on Twitter. , Facebook and Twitter