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Dude where’s my music? If you’ve seen the movie “Dude Where’s My Car” it’s a little like that when it comes to moving your music around. The search continues for the perfect solution to get music from place to place while keeping it in sync. Is the cloud aka online storage the silver bullet?

Amazon.com has jumped into the game with their Amazon Cloud Drive, this online “hard drive” is where you can stream your music to your computer or Android phone. it’s not perfect but It’s a big player entering a legal gray space for licensing. As always with something new the Labels are suing already. Others like MOG and Rdio try for the all you can eat err listen, still others cling to the pay per download like Apple. From our discussion it’s a combination of a couple services to get what you want.

Then there is the music industry 800 pound gorilla in the room who are still clinging to the old model while seemly afraid of new ideas. If the average music buyer would subscribe to a all you can eat plan there would four fold their yearly music spend. Why wouldn’t you want that?

In episode #35 of the Nashville Tech Feed our panel of Lucas Hendrickson and Paul Schatzkin discuss Amazon’s Cloud Player and the labels response to the, streaming services, the future of the business of how you listen to music and more.

We finish as always with “What We’re Consuming”

Hosts/Guests:

• David Beronja
• Lucas Hendrickson
• Paul Schatzkin

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Full Show Notes

As a music artist your online goal is for people to find you easy and quickly then make the decision to interact with you in some way. Hopefully attending a show or purchasing your music and merchandise. (You have your music online to purchase don’t you?)

The biography or “about us” section of your website is a simply way for you to make it easy for people to find you online. It’s also the section that I see most often neglected or not done at all. I understand that writing about yourself is the hardest thing you can do but it’s necessary.

Here are the three things you need on your biography page that will help you and the people you work with:

Evergreen Biography

It’s a generic paragraph describing who you are and what you sound like. Evergreen is a print term meaning doesn’t change, so hence this paragraph shouldn’t change often.

Why have an evergreen bio? It’s not really for your fans but more your social networks and those you work with. A club owner that list’s you on the website will grab this paragraph. He or she isn’t going to change it when your new album comes out so having something that doesn’t get stale is important. I think if you do anything this is the one thing you have on your website.

Current Project Bio

This is your standard biography with details of the current album release or tour. It’s the wet dream from your PR agent if you’re lucky to have one. It’s long, blow by blow detailing the project and to be honest I don’t think anybody reads them… Except other PR professionals or super fans…maybe radio DJ’s if they have you coming in for a on air interview.

If you can tell I’m not a fan of these type of biographies and I really think they are a waste of time to read and write.

Professional Photo

This is the second most important item next to evergreen biography to have in the bio section of your website. It should be professional looking, clear and available in high resolution for download. If possible have a horizontal and vertical versions there as well.

Why have a high resolution photo available online? This is similar to the evergreen biography it’s for the people who work with you who need photos for their websites and print material in order to promote you.

This is the photo you use to create your brand. Consistency is important so use this as your primary photo for all your social networks. When people look for you online this will be the reoccurring thread they see site to site.

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Just like pirañas in Oprymills the website Lala.com will soon not exist. We take the full episode discussing the best music site that most of you might never know existed. What alternatives will there be, will Lala become the iTunes on the web and how music in the clouds affects the business of music. As always we end the show with what we’re consuming.

Topics:

• Lala.com goes away

• The Day The Music Died: Lala.com Is Shutting Down on 5/31
• Lala.com RIP…or will it?
• Plugged/UnPlugged: What Apple’s Flash Ban Means For Music
• Billboard: Subscription Model Takes Another Hit

What we’re consuming:

David – Buying In: What We Buy and Who We Are by Rob Walker , Buzz Out Loud and The 404 podcasts

Lucas – The new record from The National High Violet

Paul – Rework by Jason Fried and David Heinemeier Hansson

Show Hosts:

David Beronja

• Web Designer/Production
• Founder “The Nashville Feed” blog

• twitter: mdave and nashvillefeed
• blog: NashvilleFeed.com

Lucas Hendrickson

• Independent Journalist
• Contributor at The Tennessean‘s TuneInMusicCity.com
• Instructor at Belmont University’s Media Studies Department
• Writer at LargeLandMammal.com

• twitter: @tuneinlucas (or @largelandmammal)
• website: Largelandmammal.com/TuneInMusicCity.com

Paul Schatzkin

• Revered Elder Statesman, Staunch McLuhanist, Internet Entrepreneur and (Occasional) Bomb Thrower
• Founder, CEO, songs.com (1995-2000)
• Author:  The Boy Who Invented Television: A Story of Inspiration, Persistence, and Quiet Passion (2002)
• Author: Defying Gravity: The Parallel Universe of T Townsend Brown (2008)
• New for 2010: Founder, Cohesion Arts (Artists Management & Digital Distribution, until we find the new paradigm vocabulary…)

• facebook: http://facebook.com/schatzkin
• website: http://49chevy.com
• twitter: driver49

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The 2010 Grammys are over and Nashville was well represented, in episode seven we discuss the aftermath. First we’ll talk with Dr. Tony Shore music industry veteran about the challenges of putting together a niche-based music-oriented podcast, his research into what the PROs (ASCAP, SESAC and BMI) want from podcasters in terms of ca$h, the resurgence of vinyl, his prodigious record collection, and more.

Then we try to read what the tea leafs say about Pepsi’s decision to bypass the Superbowl and spend $20 million on social media.

Looking for website hosting? Site5 is where the Nashville Tech Feed resides, we’ve been using them since 2006 and highly recommend their service. Help out the Tech Feed by checking out Site5.

Interview:

With Dr. Tony Shore of ObviousPop.com:

Panel Topics:

Grammy Wrap-up:

• Nashville’s big night: Taylor Swift, Kings of Leon and more (From TuneInMusicCity.com: http://bit.ly/cj3xpk)
• Bad TV? Then why were ratings up 35% over last year? (From Variety.com: http://bit.ly/cASIld)
• Feel free to add more…

Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign via Mashable

• experiment or perm change?

Tom Howard

For all practical purposes, Tom Howard was primarily a Facebook friend, a person who I met a few times in quote-unquote “real life” but I knew more as a friend of friends.

But I was very familiar with the work of Tom Howard the musician — the arranger — the conductor — and that’s why it was still very difficult to hear of his passing Friday afternoon after suffering a heart attack while hiking at Edwin Warner Park.

Tom did most of his work in the gospel and contemporary Christian realms, first out in California, then moving to Nashville. He wasn’t the guy you called when you needed a big, bombastic score…he was the guy you called when you needed somebody with an innate sense of how to make strings work within the framework of pop music. Tom knew the value of “less is more.”

I have dozens of friends who have better Tom Howard stories than I, but I do remember two intersections with him: one at the now-deserted downtown Irish pub Seanachie, where an impromptu gathering with the equally missed Dwight Ozard turned into a spirited (in more ways than one) discussion about creativity in the everyday life.

The other is from the last time I saw him, a little over a year ago at a haphazard gig with the occasional combo called the Faux Brummels, a collection of some of Tom’s peers who get together occasionally to blast through ’70s rock tunes. The ease of his playing and the smile on his face added to the laid-back excitement of the night, another one of those “only in Nashville” kind of events.

I said it Friday via Twitter…Nashville lost an incredibly talented soul that afternoon. Rest in peace, Tom.

Hosts:

David Beronja

Title:

• Web Designer/Production/Founder “The Nashville Feed” blog

URLs:

• twitter: mdave and nashvillefeed
• blog: NashvilleFeed.com

Lucas Hendrickson

Title(s):

• Independent Journalist
• Contributor at The Tennessean‘s TuneInMusicCity.com
• Instructor at Belmont University’s Media Studies Department
• Writer at LargeLandMammal.com

URLs:

• twitter: tuneinlucas (or largelandmammal)
• website: Largelandmammal.com/TuneInMusicCity.com

Justin Davis

Title:

• Founder/User Experience Czar, Madera Labs

URLs:

• website: MaderaLabs.com
• blog: MaderaLabs.com/blog
• twitter: jwd2a

Dr. Tony Shore

Title(s):

owner, creator, curator and visionary behind ObviousPop.com, Minneapolis, MN.

URLs:

• website: ObviousPop.com
• twitter: obviouspop

What We’re Listening Too, Reading and/or Watching:

Tony – music – Kevin Gilbert – Toy Matinee kevingilbert.com

Justin – book – Alan Cooper – The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Lucas – music – The Bird & the Bee, “Guiltless Pleasures: A Tribute to Daryl Hall & John Oates”

David - audio book – The Modern Scholar: Way with Words: Writing Rhetoric and the Art of Persuasion

Another episode covering technology news that comes from Nashville and that affects Nashville.

Topics:

Apple Buys Lala.com

• Good or bad for consumer?
• iTunes transitioning from download to streaming?
• How’s this affect Nashville?
• NYtimes.com – Apple Strikes Deal to Buy the Music Start-Up Lala
• “Ownershp” -vs “Access” Issues re: music, downloading, and streaming

Foursquare Launches in Nashville

• Gowalla vs. Foursquare? Are you using either?
• Is there room for more than one GPS location game in the space?
• Long term or short lived trend?

2010 Tech Predictions

• Nashville centric
  • Convention Center going to happen
  • Nashville Area new names? Nudie area?
  • Consolidation of Music Industry? Major label collapse or office closing?
• Technology in general
  • iPhone refresh – buyersguide.macrumors.com
  • Apple iPad/iTablet?
    IDC Predicts Recovery and Transformation in 2010 – Modest IT Spending Growth to be Accompanied by Fundamental Industry Transformation
  • Something else will come along?

Hosts:

David Beronja

Title(s):

• Web Designer/Production
• Founder “The Nashville Feed” blog and podcast

Skype:

• mdave74

URLs:

• Twitter: mdave
• blog: NashvilleFeed.com

Lucas Hendrickson

Title(s):

• Independent Journalist
• Contributor at The Tennessean’s TuneInMusicCity.com
• Instructor at Belmont University’s Media Studies Department
• Writer at LargeLandMammal.com
• Skype: LargeLandMammal

URLs:

• Twitter: tuneinlucas (or largelandmammal)
• website: Largelandmammal.com/TuneInMusicCity.com

Paul Schatzkin

Title(s)

• Revered Elder Statesman
• Staunch McLuhanist
• Internet Entrepreneur
• Occasional Bomb Thrower

Skype:

• Driver49s

URLs:

• Twitter: driver49
• Facebook
• Website: 49Chevy.com
• Website: Celestial Jukebox
• Website: Schatzkins.com

What we’re reading and listening to:

Paul Schazkin

• Reading: HypeBot.com, TechDirt.com, Lefsetz
• Book:Society’s Child: My Autobiography by Janis Ian, The Medium is the Massage by Marshal McLuhan, Understanding Media: The Extensions of Man by Marshall McLuhan
• Movie: Annie Hall (1977) (YouTube Clips)

Lucas Hendrickson

• Got nuthin’ this time

David Beronja

• Book: Buyology: Truth and Lies About Why We Buy by Martin Lindstrom